Pumpkin Spice Latte: Publicity Supports Longevity

Pumpkin Spice Latte: Publicity Supports Longevity

Falling leaves, cosy knit jumpers and Pumpkin Spice Lattes (PSL) on the menu: it must be autumn. Starbucks’ pumpkin spice lattes turned 20 this year and they’re not just a drink but a cultural phenomenon. You can’t turn a corner or scroll social media without a...
Why b2b start-ups & scaleups need a PR strategy

Why b2b start-ups & scaleups need a PR strategy

If you’re the founder of an ambitious b2b start-up or scale-up, how soon should you be thinking about a PR strategy?  From a PR perspective, most young businesses fall into one of three camps –   The businesses that don’t think they are ready for PR yet.   The guys...