Pumpkin Spice Latte: Publicity Supports Longevity

Pumpkin Spice Latte: Publicity Supports Longevity

Falling leaves, cosy knit jumpers and Pumpkin Spice Lattes (PSL) on the menu: it must be autumn. Starbucks’ pumpkin spice lattes turned 20 this year and they’re not just a drink but a cultural phenomenon. You can’t turn a corner or scroll social media without a...