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Making your businesses ‘presents’ known at Christmas

Making your businesses ‘presents’ known at Christmas

by Jasmin Meadows | Dec 18, 2023 | Blog

What is more festive than the heartwarming jingle of the John Lewis ad, the adventures of Aldi’s Kevin the Carrot and the twinkling Coca-Cola truck driving through your city with Santa himself, dressed in red? But how have these brands come to define our festive...
Rudolph the Red-Nosed Reindeer, you went down in history: a Christmas marketing story

Rudolph the Red-Nosed Reindeer, you went down in history: a Christmas marketing story

by Jasmin Meadows | Dec 1, 2023 | Blog

Rudolph the Red-Nosed Reindeer, the one with the very shiny nose. Where did he come from, how did he start pulling Santa’s sleigh and what does it have to do with your company’s PR strategy? It was a foggy winter night (probably) in 1939. Robert L May looked out...

Recent Posts

  • Billy the Kid: How the Wild West Built a Legend
  • The most talked about Christmas ad: is the magic still real?
  • Crisis comms at Christmas: Santa’s PR nightmare
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  • Give us back our em dash

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88%

PR is almost 90% more effective than advertising according to a Neilsen report.

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“Some are born great, some achieve greatness and some hire public relations officers “
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