by Jasmin Staveley | Mar 22, 2024 | Blog
A clear and easily recognisable brand identity has never been more important. Among the various components that make up this identity, tone of voice stands out as a fundamental element that can make or break a brand’s success. Most businesses go to the effort of...
by Jasmin Staveley | Mar 1, 2024 | Blog
The terrifying future is here: but it’s not the rise of robots that are scaring people, it’s the unchecked and misleading use of generative AI. ‘Willy’s Chocolate Experience’ in Glasgow has gone viral after its misleading AI-generated advertising posters sold the...
