Contact Us

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  • Address
    Black Nore House, 86 Nore Road, Portishead,
    BS20 8DX
  • Call 01275 542511
  • Email hello@bclear.co.uk
  • Connect to us on Twitter

Our approach

We work in the way that best suits you and your company. We understand that every company and every person in it has different priorities and different ways of working, therefore we adapt our working style to suit you.

While offering you ultimate flexibility, we have a proven 10 step approach to ensure we deliver successful outcomes for you – every time:

Step 1 – Set objectives:

bClear devises PR and communications goals tied to your company objectives so you can clearly see how what we do helps to achieve what you need to do.

Step 2 – Identify USPs:

We identify what is unique about you and your company and why people return as customers again and again.

Step 3 – Determine audiences:

We clearly identify the key groups of people (audiences) who you need to influence or will have an impact on your business.

Step 4 – Agree key messages:

We write compelling key messages for each audience and platform, which can be used across all your communication including your website and social media.

Step 5 – Create a strategic activity plan

We put in place a plan of activity with agreed actions, time and cost so that you know and agree to exactly what we are going to do and when we are going to do it.  Each activity we undertake is carefully planned with measureable objectives.

Step 6 – Media relationships and training

We develop relationships with targeted journalists, to ensure you always get maximum coverage, and maximise media opportunities to position your company as the voice to be heard.

Step 7 – Performance and planning:

We hold monthly meetings or telephone conferences with you to review how the previous month went and what we could do better or differently so that we continually improve.  We also look at what you have coming up over the forthcoming month and put our next plan of activity in place to achieve this.

Step 8 – Issues management:

We identify any potential issues that may occur and put in place an issues management plan to effectively handle the issue and stop it from becoming a crisis.

Step 9 – Coverage tracking

bClear sends through any online press and social media coverage as it occurs and a summary at the end of the month.

Step 10 – Measurement and review

We typically review objectives and key messages every six months to ensure that they are still accurate and aligned with your company goals, to ensure that you are 100% happy with everything we do.

Following this 10-step process will ensure that everything we do helps you to achieve your company objectives; it will be completely transparent and measureable and you will know exactly what we are doing and why and when we are doing it at every stage.