McDonald’s taste tests the power of authenticity

McDonald’s taste tests the power of authenticity

McDonald’s has been riding high recently. Its Friends inspired adult Happy Meal tapped into its adult audience in a completely new way. Combining nostalgia for the much-loved sitcom with the enduring appeal of a collectable. The big ouch But when McDonald’s CEO Chris...
The Super Bowl PR stunt that outplayed the $10m ad slots

The Super Bowl PR stunt that outplayed the $10m ad slots

The Super Bowl is an advertiser’s dream. A captive audience of nearly 130million consumers tuned in to watch Seattle’s victory over New England and watched Bad Bunny’s halftime show. It’s the most-watched sporting event in the biggest market in the world. It’s why the...