The World Economic Forum has an image problem

The World Economic Forum has an image problem

The World Economic Forum and its flagship annual shindig in Davos have long served as a barometer for global elite sentiment, drawing world leaders, CEOs, and influencers to discuss pressing economic and social issues. Its reputation in the British media has proved...
Why b2b start-ups & scaleups need a PR strategy

Why b2b start-ups & scaleups need a PR strategy

If you’re the founder of an ambitious b2b start-up or scale-up, how soon should you be thinking about a PR strategy?  From a PR perspective, most young businesses fall into one of three camps:   The businesses that don’t think they are ready for PR yet.   The guys who...
The ghost of WHSmith: attack of the killer rebrand

The ghost of WHSmith: attack of the killer rebrand

It’s the 31st of October and after a long day you’re making your way home along your local high street. For a Friday, it’s eerily quiet and you shiver as a chill wind catches your scarf. It’s dark already and the streetlights flicker. Somewhere in the distance a dog...