Target Group case study
The Business
Target Group – trusted, scalable software and servicing solutions for lending and payment collections.
Industry Sector
What they use bClear for
The objective
Business process outsourcer Target Group, part of Tech Mahindra, hired bClear to look at increasing its presence in the lending media.
What we did
Along with news releases, bClear has created research content to power the news agenda around loan servicing and tech in the sector, drafting, for example, a league table of the most technically sophisticated building societies set against headcounts taken from their annual reports.
The result
Since 2023, when we began working together, bClear generated close to 1,800 pieces of coverage on behalf of Target Group.
What Target Group says:
“bClear Communications has transformed our presence in the lending market, tripling our reach compared to our previous provider. They combine creativity with deep industry insight, delivering standout research and content that positions us as a thought leader on a variety of topics including automation and AI as well as loan servicing. Their strong network of media contacts ensures top-tier press coverage. They’re always spotting new opportunities to amplify our message, and, on top of that, it’s a real pleasure to work with the team”
Melanie Spencer, Growth Director
How to get in touch
Whether you’ve got an urgent need for effective PR for your business, or just want to find out more about how we work, we’re always happy to chat.
Phone
Give us a call, we’re always happy to chat.
Drop us a line, we’d love to hear your story.
Address
bClear Communications,
Black Nore House, 86 Nore Road, Portishead,
BS20 8DX