The Openwork Partnership case study
The Business
The Openwork Partnership – One of the largest and longest-established financial advice networks in the UK
Industry Sector
What they use bClear for
The objective
The Openwork Partnership, one of the UK’s largest financial advice networks, appointed bClear in 2024 to help drive its content strategy for advisers in its network.
What we did
We designed and delivered a regular program of sector-specific blogs and social media posts to support Openwork’s dedicated content platform, Marketing Gateway. This content is designed for specifically for advisers for use on their own websites and social channels. In addition, we delivered a range of unique campaigns, focused on a wide-ranging series of topics, from first-time buyers and protection products, to stamp duty and remortgaging.
The result
Since partnering with Openwork, we have delivered approximately 80 blogs along with ~300 pieces of social content that can be used by their advisers. We have also supported with award submissions and wider marketing collateral. Not only has the content been well received internally by Openwork, but they have generated a positive response from advisers and are in active use across their channels.
What The Openwork Partnership says:
“bClear continues to serve as an extension of our team, as we leverage their deep knowledge of financial services and expertise to deliver our content strategy for our adviser partners. Given their experience in the sector, bClear is able to provide engaging, topical material our network can share confidently with our partners, helping advisers stay visible and relevant across a wide range of subjects. Their ability to spot opportunities, identify angles and run with them independently means they are a hugely effective partner. And by providing a steady stream of blogs and social media posts for our Marketing Gateway, it is even easier for our advisers to stay active on their channels and engage with their audiences in a meaningful way.”
Abbie May, channel marketing manager (MPGI) at The Openwork Partnership
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