Do B2B communications have to be so serious?

Do B2B communications have to be so serious?

Why is it, that when it comes to B2B communications, it seems like all the fun stuff goes out the window, and what’s left is often mind-numbingly boring and lacking in any personality or emotional connection? But just because our subject matter may not be as glamorous...
Pumpkin Spice Latte: Publicity Supports Longevity

Pumpkin Spice Latte: Publicity Supports Longevity

Falling leaves, cosy knit jumpers and Pumpkin Spice Lattes (PSL) on the menu: it must be autumn. Starbucks’ pumpkin spice lattes turned 20 this year and they’re not just a drink but a cultural phenomenon. You can’t turn a corner or scroll social media without a...