The World Economic Forum has an image problem

The World Economic Forum has an image problem

The World Economic Forum and its flagship annual shindig in Davos have long served as a barometer for global elite sentiment, drawing world leaders, CEOs, and influencers to discuss pressing economic and social issues. Its reputation in the British media has proved...
AI in 2026

AI in 2026

AI is sliding into our everyday world. It’s making us so distrustful that we have to prove that, behind this digital screen, we’re human or we risk being slop. Em dashes have become a telltale sign of AI generated content so humans are fearing using them...
Why b2b start-ups & scaleups need a PR strategy

Why b2b start-ups & scaleups need a PR strategy

If you’re the founder of an ambitious b2b start-up or scale-up, how soon should you be thinking about a PR strategy?  From a PR perspective, most young businesses fall into one of three camps:   The businesses that don’t think they are ready for PR yet.   The guys who...