The poet and the press release

The poet and the press release

When people think about poetry, they think of flowery language, long lamentations of unbegotten love, internal wars of torn personas battling torrents of emotion, beguiling descriptions of Romantic vistas where every blade of grass is painted in vivid detail with a...
The Super Bowl PR stunt that outplayed the $10m ad slots

The Super Bowl PR stunt that outplayed the $10m ad slots

The Super Bowl is an advertiser’s dream. A captive audience of nearly 130million consumers tuned in to watch Seattle’s victory over New England and watched Bad Bunny’s halftime show. It’s the most-watched sporting event in the biggest market in the world. It’s why the...