Open Property Data Association
case study

The Business

OPDA – UK’s trade body, revolutionising homebuying through data collaboration.

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Industry Sector

Property

What they use bClear for

Strategy and Messaging
Media relations
Communications

The objective

The Open Property Data Association (OPDA) is a UK industry body focused on improving how property data is shared, standardised, and used across the home-buying and selling ecosystem.

Founded in 2023, it brings together companies from across the property, mortgage, legal, and proptech sectors with a view to creating open data standards and a trusted framework for property data so different organisations can exchange information more easily.

At the start of 2024, bClear was hired to raise OPDA’s profile with brokers, lenders, conveyancers and estate agents – and to educate stakeholders on open data property standards- while helping grow the OPDA membership.

What we did

By defining the OPDA’s key messages, positioning chair Maria Harris as a champion of change, and helping to educate the industry on the benefits of trusted frameworks and smart data, we have helped the OPDA raise its profile and grow its reputation.

Our signature delivery was the OPDA’s Future of Homebuying report, the largest survey of its kind exploring attitudes and experiences of recent home movers in the UK. The press campaign to promote the report secured 166 pieces of coverage with a reach of over 115 million, across publications including The Times and Daily Mail.

The result

bClear has helped the OPDA become the industry voice on transforming the home buying and selling process through smart data.

We secured 940 pieces of coverage for the OPDA in 2024. In 2025 this increased by 24% to more than 1,100.

What OPDA says:

“Partnering with bClear has been beneficial for the Open Property Data Association. From the outset, the team understood our mission to create open, standardised property data and effectively communicated it to brokers, lenders, conveyancers, and estate agents. Their targeted communications strategy and consistent messaging not only strengthens our presence in key industry and national consumer media – but directly contributed to the growth of our status. bClear’s expertise has helped elevate the OPDA’s profile and, as such, has directly helped to advance our vision of a more connected and transparent property ecosystem.”

Maria Harris, Chair at Open Property Data Association