Debbie Staveley – PGdip, IPRdip – CEO and founder

What is your role at bClear?

I founded bClear Communications back in 2005. I’m now CEO but I am still hands on in every part of the business ensuring we still work to the high standards that are so close to my heart and which hopefully we are well known for.

However, I believe we should all be teachers and learners, and that even the youngest members of the team have things that they can teach me and the rest of the team.

What is your background and experience?

Before setting up bClear I set up an internal communication department at RBS and Computershare. I then managed both B2B and B2C PR at Bristol & West/Bank of Ireland Mortgages and at Clarke Willmott a top-75 law firm.

What inspires you?

Adding value both to the individuals and the companies that I work with. I get a real buzz helping people and companies to grow and become the best they can be – and helping journalists get the stories they need.  I fundamentally believe that you should deliver on your promises and always do what you say you will. This ethos is something that applies to my personal life as much as in business.

What do you enjoy most about your role?

Working with our lovely clients and journalists and knowing at the end of each day that you’ve helped to make someone’s business that bit more successful.  The variety afforded by PR and running a business also means every day is different and stimulating.

I’ve made it a rule since setting up bClear to only work with people I like and respect; this makes every day better as we always have clients that we enjoy working with and which we are really proud to represent. 

What do you like to do when you’re not at bClear?

When I’m not working, I can be found spending time with my friends and/or doing long walks, cycling or at a class at my local sport centre.  I also passionately support a number of charities and am part of a group campaigning to reinstate a railway line in my local town.

What does this photo mean to you?

It had long been my dream to walk the Inca Trail up to Machu Picchu. In this photo we had just reached the Sun Gate after a 5 day trek and had our first glimpse of this amazing Inca city. It was totally exhilarating and I’d do it again tomorrow.

How to get in touch

Whether you’ve got an urgent need for effective PR for your business, or just want to find out more about how we work, we’re always happy to chat.