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All the latest news from
bClear Communications
How to handle a PR crisis – before, during and after
Businesses, individuals and reportedly even the stock exchange, are still reeling from the aftermath of the global Microsoft systems’ outage last week (Friday 19th July 2024). Somewhat ironically, human error at cybersecurity firm CrowdStrike was responsible for the...
How to stand out in an era of growing news avoidance
38% of people avoid the news according to a new report from Reuters Institute. This is up 9% in the last seven years. How we consume news, and what we think about it, is changing. Many actively avoid big news stories like COVID-19, the war in Russia, and the...
Wrong trousers for the right reasons
The bClear team are wearing their most wacky, wild and wrong trousers for the right reasons: to donate to help raise money for Wallace and Gromit’s Wrong Trousers Day, inspired by Ardman’s Oscar-winning stop-motion film. Wallace and Gromit’s charity, The Grand Appeal,...
Does PR still have value in the age of performance and digital marketing?
The digital marketing landscape is awash with performance metrics, click-through rates, and conversion funnels. It's easy to wonder if Public Relations (PR) – that old-school brand storytelling technique – still holds value. But fear not, PR comrades, because the...
Maternal Mental Health Awareness Week and what you can do
The conversation around diversity and inclusion has seen a huge focus in the last few years, including from charters such as Women in Finance and AE3 Media’s DIFF events and podcasts. But an element that is not often discussed is maternal mental health. This is...
Writing content for short attention spans
There’s so much debate around attention spans, with the general consensus being that the influx of screens and new technology has significantly reduced our ability to focus. While the famous “attention span of a goldfish” theory has since been debunked, research by...
bClear learning Moore about bowel cancer with Football Shirt Friday
The team at bClear Communications are sporting their football shirts and donating to help raise money and awareness of bowel cancer. 46 people die per day from the disease, making it the second most common cause of cancer death in the UK according to Cancer Research...
Beyond the airwaves: Exploring the podcasting phenomenon
Beyond the airwaves: Exploring the podcasting phenomenon The podcasting phenomenon is spreading like wildfire. More than 40% of the UK have listened to a podcast in the last month. And it feels as if everyone has jumped on the podcasting bandwagon, from comedians to...
The voice of reason: why consistent tone of voice matters
A clear and easily recognisable brand identity has never been more important. Among the various components that make up this identity, tone of voice stands out as a fundamental element that can make or break a brand's success. Most businesses go to the effort of...
Glasgow’s Willy Wonka experience: the perils of unchecked AI
The terrifying future is here: but it’s not the rise of robots that are scaring people, it’s the unchecked and misleading use of generative AI. ‘Willy’s Chocolate Experience’ in Glasgow has gone viral after its misleading AI-generated advertising posters sold the...
Jayne is retiring
After over a decade with bClear, Jayne West is retiring. Before she goes we've asked her about some of her most memorable moments, key achievements and what retirement looks like. What did the office and bClear look like 12 years ago? When I started working at bClear...
Beard bags £24.5m Bristol office revamp
Beard Construction has landed the main contractor role on the £24.5m redevelopment of Bristol’s One Friary building. Specialist UK Development Manager Bankfoot APAM has appointed the contractor to revamp the building to provide 80,000 sq ft of office accommodation in...
Does PR help with Search Engine Optimisation (SEO)?
The short answer is yes! Let’s dive straight in: Backlinks: Backlinks are links from another website to your website or content. PR activity often results in high-quality backlinks from reputable websites. These are a crucial ranking factor for search engines like...
Taylor Swift: a cheat sheet for driving consumer engagement
"If Swift were an economy," one source commented, "she'd be bigger than 50 countries." She has had more No. 1 albums than any woman in history and has been the only artist ever to have all of the top 10 chart spots on the US Billboard Hot 100 singles chart. USA Today...
Phoebus launches cloud-native Software-as-a-Service (SaaS) mortgage platform
Phoebus has brought out the next iteration of its software-as-a-service mortgage servicing platform following a multi-million-pound investment in new technology.
Time for government to back landlords or face a mass exodus
John Phillips, Just Mortgages, is sure many landlords are wondering, when will those in charge wake up and give some much-needed support to the rental sector. This should be an urgent priority, no matter who eventually gets the keys to Number 10
Landbay integrates AVMs to speed up landlord offer times
Landbay has integrated automated valuation models into its loan process, to “significantly” speed up landlord offer times and cut fees. The buy-to-let lender says its automated valuation models are available on a new standalone range of five-year fixed-rate loans,...
Majority yet to adopt open banking for source verification
A SmartSearch survey has found that 73% of regulated firms handling new individual and business clients have not started using open banking for verifying their clients’ sources of funds. Additionally, 21% of these firms do not perform fund source verification at all.
Can PR help you build a strong employer brand?
Why is your company unique and how should you flaunt it? Building a great employer brand, supported by creative PR, is one very important way of showcasing your success and attracting the best people to your business. A brand is the identity and story of a company...
Making your businesses ‘presents’ known at Christmas
What is more festive than the heartwarming jingle of the John Lewis ad, the adventures of Aldi’s Kevin the Carrot and the twinkling Coca-Cola truck driving through your city with Santa himself, dressed in red? But how have these brands come to define our festive...
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Whether you’ve got an urgent need for effective PR for your business, or just want to find out more about how we work, we’re always happy to chat.