Rudolph the Red-Nosed Reindeer, the one with the very shiny nose. Where did he come from, how did he start pulling Santa’s sleigh and what does it have to do with your company's PR strategy? It was a foggy winter night (probably) in 1939. Robert L May looked out of...

sver wondered about the difference between public relations (PR) and spin? Let's peel back the layers and explore what truly sets them apart. PR: what is it? Public relations, often referred to as PR, is the art of managing and shaping an organisation's public image...

Why is it, that when it comes to B2B communications, it seems like all the fun stuff goes out the window, and what’s left is often mind-numbingly boring and lacking in any personality or emotional connection? But just because our subject matter may not be as glamorous...

Falling leaves, cosy knit jumpers and Pumpkin Spice Lattes (PSL) on the menu: it must be autumn. Starbucks’ pumpkin spice lattes turned 20 this year and they’re not just a drink but a cultural phenomenon. You can’t turn a corner or scroll social media without a...

"In the world of business, your reputation is everything. Your personal brand is your most valuable asset." — Richard BransonIn today's competitive landscape, a strong personal brand can be a powerful asset for business leaders. It not only enhances your personal...

“The era of global warming has ended; the era of global boiling has arrived” warns the U.N. chief as earthquakes, fires and floods tear across Europe. “At some point we basically run out of superlatives to convey how urgent it is to act. And then the main issue is...

If you’re the founder of an ambitious b2b start-up or scale-up, how soon should you be thinking about a PR strategy?  From a PR perspective, most young businesses fall into one of three camps –   The businesses that don’t think they are ready for PR yet.   The guys...

The rise and fall – a brief history It’s 1920, and a packed stadium of 53,000 people roar in celebration as the Dick, Kerr ladies' team wins 4-0. The game raises £3000 (the equivalent of £140,000 today) for charity for ex-servicemen. In 1921, only months later, the...

Meet my black cat, Sage! His favourite activities are catching flies, going on adventures with next doors’ Tabby and sleeping on the windowsill. Other than occasionally keeping the neighbouring cats out past their bedtime, he is most definitely not bad luck; but not...

Successful PR campaigns have a clear objective, a specific message, target a particular audience, and have a simple call to action. We look at five wildly successful PR campaigns that went above, beyond and outside the box, shaping and informing public opinions with...

Meta’s newest venture is Threads, the proclaimed ‘Twitter killer’ and the next big thing. Zuckerberg’s aim is to: “take what Instagram does best and create a new experience around text, ideas and discussing what’s on your mind”. Threads reached a record-breaking 100...

The cocoa bean has been consumed in some form for 5000 years; it’s scientific name, theobroma cacao, translates to "food of the gods". But how did a non-descript bean from South America become a household, sugary confectionary, and what PR and marketing strategies can...

It’s hard to hear a news report these days without Artificial Intelligence (AI) making an appearance. Thanks to the unprecedented rise of ChatGPT, the use of AI is being debated around every boardroom table. And financial services adopting AI is no exception. ...