At a festival built on brand visibility, Justin Bieber chose something radically different: restraint.  Coachella is where artists debut forgettable theatre, brands go to war for attention, and influencers treat the desert like a runway (often unbearably so). Bigger...

It's days before Easter. A red vehicle is leaving Italy with a priceless cargo when, inexplicably, it goes missing en route. While it sounds like a plot of The Italian Job, it’s actually chocolate bars that have been swiped rather than gold bars: 12 tonnes of...

McDonald’s has been riding high recently. Its Friends inspired adult Happy Meal tapped into its adult audience in a completely new way. Combining nostalgia for the much-loved sitcom with the enduring appeal of a collectable. The big ouch But when McDonald’s CEO Chris...

When people think about poetry, they think of flowery language, long lamentations of unbegotten love, internal wars of torn personas battling torrents of emotion, beguiling descriptions of Romantic vistas where every blade of grass is painted in vivid detail with a...

To celebrate International Women’s Day 2026, we spoke to Claire Cherrington, director of PMS and Bankhall at Sesame Bankhall Group. She shares her inspiring journey through the finance world, what's motivated her and why the best advice she's received is to not...

A row is brewing over the cost of an advertising campaign supporting Rachel Reeves’ goal of creating a “nation of investors”.  The UK Retail Investment Campaign, an industry-funded “hearts and minds” retail investing campaign designed to broaden participation in the...

The Super Bowl is an advertiser’s dream. A captive audience of nearly 130million consumers tuned in to watch Seattle’s victory over New England and watched Bad Bunny’s halftime show. It’s the most-watched sporting event in the biggest market in the world. It’s why the...

Two weeks ago (28th January), the nation’s favourite finance guru Martin Lewis broke the fourth wall on BBC Newsnight and issued a stark warning straight to Downing Street. Freezing the student loan repayment threshold was not the “moral thing” to do, he said. Later...

The 2026 Edelman Trust Barometer "Trust Amid Insularity" is out and it should matter to financial services leaders. We are surrounding ourselves with curated podcast lists, algorithm led social media feeds, seeing only our own opinion reflected back at us. People are...

When someone senior leaves your SMT and exits the organisation, it’s easy to retrofit reasons for their voluntary departure.  We have seen this recently when the Tory party issued an extraordinary and rather insensitive statement linking the defection of Suella...

The World Economic Forum and its flagship annual shindig in Davos have long served as a barometer for global elite sentiment, drawing world leaders, CEOs, and influencers to discuss pressing economic and social issues. Its reputation in the British media has proved...

Ofcom’s online nation results are out for 2025. Let's break down what it means for your business in the mortgage and finance sectors: More clicks to financial topics came from ChatGPT than from Google. People are expecting answers immediately, in a way that works for...

AI is sliding into our everyday world. It's making us so distrustful that we have to prove that, behind this digital screen, we're human or we risk being slop. Em dashes have become a telltale sign of AI generated content so humans are fearing using them - our blog on...

If you’re the founder of an ambitious b2b start-up or scale-up, how soon should you be thinking about a PR strategy?  From a PR perspective, most young businesses fall into one of three camps:   The businesses that don’t think they are ready for PR yet.   The guys who...

Few figures in American history have benefited from better PR than Billy the Kid. In reality, he was a young, penniless drifter caught up in a bloody and brutal conflict on the New Mexico frontier. In legend, he became a sharp-shooting, charismatic outlaw – equal...

Set the scene Snow falls gently, a large red lorry drives up a winding, pine tree-lined road. Baby polar bears, bunnies (and sloths?) wake up, their eyes widen in awe as they scurry to see the convoy of lorries pass, sparkling like a Christmas tree itself.  The words...

Christmas 2025 was supposed to be the merriest yet. But the unthinkable happened: Santa’s naughty-or-nice database was hacked. Worse, it wasn’t a garden-variety cyber breach. The hackers—presumably elves disgruntled over unpaid overtime—released a revised list,...

It’s the 31st of October and after a long day you’re making your way home along your local high street. For a Friday, it’s eerily quiet and you shiver as a chill wind catches your scarf. It’s dark already and the streetlights flicker. Somewhere in the distance a dog...

Some people are learning about the em dash for the first time—they’re learning it’s a red flag. The em dash is becoming the tell-tale sign of ChatGPT-written text. Writers and content creators are now actively avoiding (or deleting) it at all costs for the sake of...

Trick or treat. This isn't me. Well it’s my image, but that’s it. If you know me well, you might recognise you’ve just entered uncanny valley. My movements aren’t quite right. That’s not my voice. But if you didn’t know me, would you trust it? [video width="1280"...