The objective

Servicing software provider Phoebus Software hired bClear to build brand awareness with mortgage and savings providers and enhance its reputation in the industry.

What we did

bClear’s brand strategy is designed to position Phoebus as a voice of authority in their industry.  For a recent lender-focused event at the Belfry, bClear worked with Phoebus to create a series of interactive sessions. These were designed to engage the audience and generate voting data that was then used to develop thought leadership content, extending the conversation beyond the day itself and maximizing return on investment.

The result

​Including social posts and email news alerts from key publications, the event content delivered over 215 hits over the course of two months.

Since 2014, when we began working with Phoebus, we have secured over 13,000 pieces of coverage for them across the mortgage media.

Aside from press coverage, bClear writes all Phoebus’ award entries: Phoebus has consistently performed well in ESG categories across the mortgage awards, thanks to its strong environmental and social values. In 2025, bClear wrote 12 award submissions – with Phoebus shortlisted in all of them and winning four awards.