Hope Capital case study

The Business

Hope CapitalA specialist provider of bridging loans of up to £5m for a term of up to 18 months.

Industry Sector

Financial services

The challenge:

Hope Capital was just a year old when it approached bClear to help raise its profile amongst mortgage brokers back in 2014.  At that point Hope Capital had no marketing or PR so the remit to bClear has been a wide one that has altered over the seven years that we have worked together.

At various times bClear has advised on everything from strategy to social media and media relations to website content and event support.

The response by bClear:

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bClear has been completely flexible, providing a wide array of solutions for Hope Capital as they have been required in order to help them achieve the very best results.

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This has included: organising and writing five feature articles and advertorial to appear on the front cover of Bridging Introducer.

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Organised and participated in round tables in conjunction with publications.

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Written strategic messaging, and reworded vision and mission statement.

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Rewritten the Hope Capital website and aligned employee social media profiles with it.

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Positioned Hope Capital as a key lender in the bridging market.

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Helped with the Hope Capital rebrand.

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Achieved coverage in bridging and mortgage trade press, regional and national newspapers.

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Positioned Hope Capital as a key lender in the bridging market.

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Written case studies for publication, website and direct mail to brokers.

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Created wide awareness of Hope Capital amongst mortgage and bridging brokers and packagers, with monthly articles in all key mortgage and bridging press over an extended number of years.

What our client says

Jonathan Sealey, CEO at Hope Capital:

“We have been working with bClear since 2014 and during that time they have consistently delivered high volume and high-quality coverage across our target sector press and national media.

“But in addition, what has made bClear a valued partner is the wide range of services it has provided, such as direct mail content and website content including blogs, articles and case studies.

“This has all been essential to our business which has continued to grow and develop a media profile under the guidance of the team at bClear.”

How to get in touch

Whether you’ve got an urgent need for effective PR for your business, or just want to find out more about how we work, we’re always happy to chat.