Hope Capital case study

The Business

Hope CapitalA specialist provider of bridging loans of up to £5m for a term of up to 18 months.

Industry Sector

Financial services

The challenge:

Hope Capital was just a year old when it approached bClear to help raise its profile amongst mortgage brokers back in 2014.  At that point Hope Capital had no marketing or PR so the remit to bClear has been a wide one that has altered over the seven years that we have worked together.

At various times bClear has advised on everything from strategy to social media and media relations to website content and event support.

The response by bClear:

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bClear has been completely flexible, providing a wide array of solutions for Hope Capital as they have been required in order to help them achieve the very best results.

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This has included: organising and writing five feature articles and advertorial to appear on the front cover of Bridging Introducer.

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Organised and participated in round tables in conjunction with publications.

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Written strategic messaging, and reworded vision and mission statement.

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Rewritten the Hope Capital website and aligned employee social media profiles with it.

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Positioned Hope Capital as a key lender in the bridging market.

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Helped with the Hope Capital rebrand.

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Achieved coverage in bridging and mortgage trade press, regional and national newspapers.

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Positioned Hope Capital as a key lender in the bridging market.

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Written case studies for publication, website and direct mail to brokers.

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Created wide awareness of Hope Capital amongst mortgage and bridging brokers and packagers, with monthly articles in all key mortgage and bridging press over an extended number of years.

What our client says

Jonathan Sealey, CEO at Hope Capital:

“We have been working with bClear since 2014 and during that time they have consistently delivered high volume and high-quality coverage across our target sector press and national media.

“But in addition, what has made bClear a valued partner is the wide range of services it has provided, such as direct mail content and website content including blogs, articles and case studies.

“This has all been essential to our business which has continued to grow and develop a media profile under the guidance of the team at bClear.”

How to get in touch

Whether you’ve got an urgent need for effective PR for your business, or just want to find out more about how we work, we’re always happy to chat.

Mike Norton - Account Director

What is your role at bClear?

I’m an account director, which means I manage, advise and write for a range of clients. Ultimately, my role is to raise the clients’ profiles, enhance their reputations and help them to grow and to realise their business ambitions.

What is your background and experience?

I’m a former journalist with more than 30 years’ experience of either working in or running regional newsrooms across the UK. Most recently, I was the editor of the Bristol Post and its website Bristol Live, and the editor-in-chief of a range of dailies, weeklies and websites from Gloucestershire to Dorset.

What inspires you?

Great writing has always inspired me – which is why I studied English Literature at university in the 1980s.

Nature inspires me, too. My desk in the bClear office looks through floor-to-ceiling windows across five miles of the unresting River Severn to Wales. The sliver of Welsh hills between the vast expanse of sky and water sometimes disappears into sea mist and others feels so close that you could touch it. It’s a view that no one could tire of.

What do you enjoy most about your role?

I am very lucky because the clients I manage do incredibly interesting work. Beard Construction, for example, restores or creates amazing landmark buildings, while the clever software developed by SmartSearch is at the cutting edge of the fight against money laundering in the UK. And nothing beats the buzz of getting good media coverage for clients.

What do you like to do when you’re not at bClear?

Spend time with my family, of course, but I also like to be on two wheels, either on my road bike or my Triumph Street Twin motorbike. I love music, too, and I’m the drummer in a local covers band.

What does this photo mean to you?

I’m a long-term cycling fan and this is me with two of my absolute heroes – Tour de France winners Chris Froome and Geraint Thomas, about to start a stage of the Tour of Britain.

I say “with” them. In fact, I look slightly ridiculous hovering behind them, almost as if I’m photo-bombing. In reality, we had just spoken and they were both happy to pose for the picture. I was just too overawed to get any closer!

It was 2018. They were at the height of their powers. Geraint had just won the Tour de France and Chris had won it for the three previous consecutive years. I was very privileged to meet them – particularly in this unique way.