Landbay case study

The Business

Landbay – Specialist marketplace lending platform for prime residential buy-to-let mortgages

Industry Sector

Financial Services

The challenge:

Landbay is a specialist buy-to-let fintech mortgage lender that was looking to boost brand awareness and raise its profile amongst three distinct audiences: institutional investors, mortgage brokers and landlord borrowers.

It wanted bClear to grow both recognition for Landbay as a brand and grow demand for its mortgages amongst brokers.

It also wants to be positioned as a partner for institutional investors which want direct access to prime UK buy-to-let mortgages.

Landbay aims to be recognised as the ‘go-to’ funding partner amongst brokers for the private rental sector and a leader in customer services providing better ways to lend on buy-to-let mortgages.

The results:

Over the first 12 months that bClear and Landbay worked together from
March 2020 to March 2021, bClear achieved:

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2,176 total pieces of coverage online, in print and on social media, which has raised their profile significantly and positioned Landbay as the ‘go to’ leader in customer services.

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26 press releases generating 1,356 pieces of coverage online, in print and on social media.

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47 articles written and placed in key media, generating 232 pieces of coverage online, in print and on social media

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Six key industry award events entered with three wins.

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March 2021 was the best month to date for coverage with six press releases, two articles, three comments and three mentions achieving a total of 368 pieces of coverage.

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Social media activity dramatically increased in the first five months of 2021 with a 67% rise in new LinkedIn followers and a 6,000% rise in new Twitter followers.

What our client says

Paul Brett, Managing Director, Intermediaries at Landbay, said:

“Since we started working with bClear in March 2020, the team has made sure we are in the trade press regularly. We are being seen and heard as a voice of authority by mortgage brokers, networks and clubs and this media presence is helping us in our day-to-day business.

“It’s easy to work with bClear as they understand what we are about, we collaborate on ideas and they can turn things round quickly. It is a pleasure working with them.”

How to get in touch

Whether you’ve got an urgent need for effective PR for your business, or just want to find out more about how we work, we’re always happy to chat.