Landbay case study

The Business

Landbay – Specialist marketplace lending platform for prime residential buy-to-let mortgages

Industry Sector

Financial Services

Objectives

  • To position Landbay as a leading buy-to-let lender, central to the buy-to-let market.
  • To encourage brokers to use Landbay positioning it as “Your lending partner”.
  • To promote Landbay as an investable asset and a partner for institutional investors.
  • To be the ‘go-to’ funding partner for the private rental sector.
  • To champion the private rental sector.
  • To be famous for service, case management and an expert, more rewarding approach amongst brokers, networks and distributors.
  • To grow demand and recognition among the broker and landlord audience.
  • To boost brand awareness across all audiences including as a FinTech company.

The results:

Over the first 12 months that bClear and Landbay worked together from
March 2020 to March 2021, bClear achieved:

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Landbay is now seen as a voice of authority by mortgage brokers, networks and clubs. Journalists now come to bClear for commentary from Landbay on almost a weekly basis.

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bClear’s online, print and social media coverage has raised Landbay’s profile significantly and positioned it as the ‘go to’ leader in lender customer services.

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Coverage has been achieved across national newspapers, trade and business press, amplifying Landbay’s voice across all its target audiences.

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bClear has generated 4,802 pieces of coverage online, in print and on social media from 142 press releases – all written by the bClear team.

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We were the very first people in the industry to set up a webinar in conjunction with a publication, right at the start of the pandemic. This is now very common, and publications charge for it.

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bClear has written 107 articles and placed them in key media, generating 724 pieces of coverage online, in print and on social media.

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July 2023 was the best month-to-date for coverage with 6 press releases, 6 articles, 1 comment and 6 mentions achieving a total of 457 pieces of coverage.

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Social media activity dramatically increased under bClear’s management with a 67% rise in new LinkedIn followers and a 6,000% rise in new Twitter followers.

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Landbay is now a leading, specialist buy-to-let lender.

What the managing director says:

“Since we started working with bClear in March 2020, the team has made sure we are in the trade press regularly. We are being seen and heard as a voice of authority by mortgage brokers, networks and clubs and this media presence is helping us in our day-to-day business.

“It’s easy to work with bClear as they understand what we are about, we collaborate on ideas and they can turn things round quickly. It is a pleasure working with them.”

Paul Brett

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