Landbay case study
The Business
Landbay – Specialist marketplace lending platform for prime residential buy-to-let mortgages
Industry Sector
Financial Services
What they use bClear for
Objectives
- To position Landbay as a leading buy-to-let lender, central to the buy-to-let market.
- To encourage brokers to use Landbay positioning it as “Your lending partner”.
- To promote Landbay as an investable asset and a partner for institutional investors.
- To be the ‘go-to’ funding partner for the private rental sector.
- To champion the private rental sector.
- To be famous for service, case management and an expert, more rewarding approach amongst brokers, networks and distributors.
- To grow demand and recognition among the broker and landlord audience.
- To boost brand awareness across all audiences including as a FinTech company.
The results:
Landbay is now seen as a voice of authority by mortgage brokers, networks and clubs. Journalists now come to bClear for commentary from Landbay on almost a weekly basis.
bClear’s online, print and social media coverage has raised Landbay’s profile significantly and positioned it as the ‘go to’ leader in lender customer services.
Coverage has been achieved across national newspapers, trade and business press, amplifying Landbay’s voice across all its target audiences.
Over the six years we worked together, bClear generated close to 15,000 pieces of coverage online, in print and on social media.
We were the very first people in the industry to set up a webinar in conjunction with a publication, right at the start of the pandemic. This is now very common, and publications charge for it.
Landbay is now a leading, specialist buy-to-let lender.
Social media activity dramatically increased under bClear’s management with a 67% rise in new LinkedIn followers and a 6,000% rise in new Twitter followers.
bClear has written 107 articles and placed them in key media, generating 724 pieces of coverage online, in print and on social media.
What Landbay says:
“What the team says: “bClear is a fount of ideas – ideas that have helped Landbay gain a voice of authority in buy to let and the wider rental sector. The team’s creativity, based on deep background knowledge, delivers clever research that can power social media and media relations content – which has helped Landbay gain a position of thought leadership in the industry. Their first-class industry media contacts mean we can convert interesting ideas into A-grade coverage. On top of that, Ash and James are a pleasure to deal with. It’s a winning combination”
Natasha Carey – Senior Marketing Manager
How to get in touch
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Address
bClear Communications,
Black Nore House, 86 Nore Road, Portishead,
BS20 8DX