Landbay case study

The Business

Landbay – Specialist marketplace lending platform for prime residential buy-to-let mortgages

Industry Sector

Financial Services

The challenge:

Landbay is a specialist buy-to-let fintech mortgage lender that was looking to boost brand awareness and raise its profile amongst three distinct audiences: institutional investors, mortgage brokers and landlord borrowers.

It wanted bClear to grow both recognition for Landbay as a brand and grow demand for its mortgages amongst brokers.

It also wants to be positioned as a partner for institutional investors which want direct access to prime UK buy-to-let mortgages.

Landbay aims to be recognised as the ‘go-to’ funding partner amongst brokers for the private rental sector and a leader in customer services providing better ways to lend on buy-to-let mortgages.

The results:

Over the first 12 months that bClear and Landbay worked together from
March 2020 to March 2021, bClear achieved:

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2,176 total pieces of coverage online, in print and on social media, which has raised their profile significantly and positioned Landbay as the ‘go to’ leader in customer services.

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26 press releases generating 1,356 pieces of coverage online, in print and on social media.

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47 articles written and placed in key media, generating 232 pieces of coverage online, in print and on social media

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Six key industry award events entered with three wins.

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March 2021 was the best month to date for coverage with six press releases, two articles, three comments and three mentions achieving a total of 368 pieces of coverage.

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Social media activity dramatically increased in the first five months of 2021 with a 67% rise in new LinkedIn followers and a 6,000% rise in new Twitter followers.

What our client says

Paul Brett, Managing Director, Intermediaries at Landbay, said:

“Since we started working with bClear in March 2020, the team has made sure we are in the trade press regularly. We are being seen and heard as a voice of authority by mortgage brokers, networks and clubs and this media presence is helping us in our day-to-day business.

“It’s easy to work with bClear as they understand what we are about, we collaborate on ideas and they can turn things round quickly. It is a pleasure working with them.”

How to get in touch

Whether you’ve got an urgent need for effective PR for your business, or just want to find out more about how we work, we’re always happy to chat.

Mike Norton - Account Director

What is your role at bClear?

I’m an account director, which means I manage, advise and write for a range of clients. Ultimately, my role is to raise the clients’ profiles, enhance their reputations and help them to grow and to realise their business ambitions.

What is your background and experience?

I’m a former journalist with more than 30 years’ experience of either working in or running regional newsrooms across the UK. Most recently, I was the editor of the Bristol Post and its website Bristol Live, and the editor-in-chief of a range of dailies, weeklies and websites from Gloucestershire to Dorset.

What inspires you?

Great writing has always inspired me – which is why I studied English Literature at university in the 1980s.

Nature inspires me, too. My desk in the bClear office looks through floor-to-ceiling windows across five miles of the unresting River Severn to Wales. The sliver of Welsh hills between the vast expanse of sky and water sometimes disappears into sea mist and others feels so close that you could touch it. It’s a view that no one could tire of.

What do you enjoy most about your role?

I am very lucky because the clients I manage do incredibly interesting work. Beard Construction, for example, restores or creates amazing landmark buildings, while the clever software developed by SmartSearch is at the cutting edge of the fight against money laundering in the UK. And nothing beats the buzz of getting good media coverage for clients.

What do you like to do when you’re not at bClear?

Spend time with my family, of course, but I also like to be on two wheels, either on my road bike or my Triumph Street Twin motorbike. I love music, too, and I’m the drummer in a local covers band.

What does this photo mean to you?

I’m a long-term cycling fan and this is me with two of my absolute heroes – Tour de France winners Chris Froome and Geraint Thomas, about to start a stage of the Tour of Britain.

I say “with” them. In fact, I look slightly ridiculous hovering behind them, almost as if I’m photo-bombing. In reality, we had just spoken and they were both happy to pose for the picture. I was just too overawed to get any closer!

It was 2018. They were at the height of their powers. Geraint had just won the Tour de France and Chris had won it for the three previous consecutive years. I was very privileged to meet them – particularly in this unique way.