Knowledge Bank case study
Knowledge Bank – Mortgage criteria search system for mortgage intermediaries and lenders
- To launch Knowledge Bank into the mortgage market in a way that lenders, brokers, clubs and networks knew what it is, what it offers and how they can benefit.
- To establish Knowledge Bank in the press as the market leader in lending criteria search.
- To deliver a constant and consistent stream of messages in each of the key mortgage press every month.
- To support and help the growth of Knowledge Bank with strategic PR consultancy and advice.
Successful launch and follow up PR, putting the words ‘criteria search’ firmly in the lexicon and ensuring that criteria search became an essential part of the advice process. So much so that copycat systems have been set up by names as prestigious as L&G and 27Tech.
Knowledge Bank is now recognised as THE mortgage criteria search system in the UK and has over 260 lenders with more than 140,000 pieces of criteria searchable on the system.
bClear generated over 1,000 pieces of coverage in the first year, in print in the mortgage and regional press, online and on social media. Since launching in September 2017, we have achieved a total of 7,298 pieces of coverage with an average annual potential reach of over 30million people.
Monthly articles and blogs in each of the target mortgage publications with their articles regularly featuring in publications’ ‘most read’ lists.
Widespread awareness of Knowledge Bank amongst both intermediaries and lenders.
Over 5,000,000 criteria searches have now been carried out on Knowledge Bank since it launched
What the founder and CEO says
“The bClear team not only delivers exceptional coverage results, they also provide invaluable strategic advice. The team is always on hand, whenever we need them, providing expert copy that comes from their unmatched knowledge of the market.
“With bClear’s support, we have progressed from a start-up into the industry leading criteria search system, and from being a complete unknown, bClear has made us a respected industry voice.”
How to get in touch
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