SmartSearch case study

The Business

SmartSearchA leading provider of anti-money-laundering software, both for the UK and international markets.

Industry Sector

Financial Services RegTech

The challenge:

SmartSearch approached bClear to support its launch into the mortgage, estate agency and financial services markets, with a clear focus on increasing awareness of the SmartSearch platform, what it does, and how it benefits clients.

We were challenged with positioning SmartSearch as the RegTech leader providing a one-stop-shop for anti-money laundering checks. In addition, we wanted to establish SmartSearch as the expert voice on anti-money laundering in the financial and property sectors and broaden its reach into the accountancy and legal sectors.

The results:

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1,355 total pieces of coverage online, in print and on social media during 2020 – up 49% on the previous year.

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Including 28 press releases written and issued, generating 736 pieces of coverage online, in print and on social media.

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Five award wins in 2020, all written by bClear, including Mortgage Finance Gazette award for Best Anti-Fraud Service and 15th in the Sunday Times Profit Track 2020. Also named in RegTech100 as one of the world’s most innovative and pioneering RegTech companies for fourth consecutive year.

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Social media activity dramatically increased in 2020 with 184% increase in Twitter followers, and 68% increase on Linkedin, both hitting 1000+ users for the first time.

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SmartSearch is now recognised as THE leading anti-money laundering platform in the UK with more than 45,000 users from more than 5,000 customers.

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SmartSearch has been so impressed with bClear’s work that it also used us when it launched into the US market in 2020, and is using bClear to help it establish its Netherlands operation.

What our client says

Martin Cheek, Managing Director for SmartSearch says:

“Since 2017 when we started working together, bClear has consistently exceeded expectations, achieved higher levels of coverage year-on-year and on a daily basis ensured that the SmartSearch brand continues to be seen in the right places by the right people.

“This has helped drive our business growth resulting in 2020 being our most successful year ever.

“The team at bClear are always easy to deal with, responsive to the news agenda, understand our business objectives and crucially, for me, always do what they say they will do.

“We look forward to continue working with them as our ‘go to’ agency, as our business grows further in the coming years.”

How to get in touch

Whether you’ve got an urgent need for effective PR for your business, or just want to find out more about how we work, we’re always happy to chat.