Just Wealth case study
The Business
Just Wealth – Financial advisory firm
Industry Sector
Financial Services
What they use bClear for
Objectives
- To launch Just Wealth in the financial services trade press.
- To encourage mortgage brokers to make referrals to Just Wealth.
- To grow awareness of Just Wealth to attract new wealth advisers to join the organisation.
- To grow awareness of the Just Wealth proposition, providing wealth advice to all, not just the wealthy.
- To highlight how advisers will benefit from leads passed from sister organisation Just Mortgages.
The results:
bClear helped launch Just Wealth when it was started in January 2021
We managed the successful launch of Just Wealth in January 2021 achieving to get the launch mentioned on 13 websites and achieving 51 pieces of coverage that month.
bClear has maintained a steady stream of press coverage representing JW as a great place to work, which has helped it to attract and recruit 30 wealth advisers in just two years, by Q1 2023.
We have succeeded in getting Just Wealth over 400 pieces of coverage so far in just two and a half years – including 146 pieces of coverage in 2023 so far.
We have managed to get Just Wealth stories printed in 15 prestigious IFA and wealth publications in 2023 so far, including FT Adviser, Money Marketing, Citywire New Model Adviser, IFA Magazine, Professional Adviser and Financial Reporter
We organised a full-page article for Just Wealth in Investment, Life and Pensions Moneyfacts – referred to by Just Wealth MD as ‘the bible’ for IFAs.
In 2021, we secured extremely cut-price advertising opportunities for Just Wealth in The Express and The Guardian to help raise awareness of the brand amongst the wider public.
What the head of wealth says:
“I wanted to drop you a line to thank the bClear team and yourself for the work you have put in with Just Wealth over the last few years.
”Working with the bClear team has been a “clear” and beneficial process. Having 121 catch-ups to assess our own progress and activities as well as see how this fits with current market news and sentiment is really useful, especially in a very packed and busy world of zooms, emails and other meetings! Your team are at hand when needed and easily translate some of the complex stories within our industry.
“Over the last couple of years we have steadily increased market exposure and reach within the professional FS market and our articles with you hit the right publications for us and our needs.
”Great work and a fun team to work with… which is equally important.”
Dave Magee
How to get in touch
Whether you’ve got an urgent need for effective PR for your business, or just want to find out more about how we work, we’re always happy to chat.