Navigating reputation management in the Gen Z era In today’s hyperconnected world, reputation is no longer a neatly packaged corporate asset. It lives and breathes in the hands of individuals – employees, executives, influencers and everyday consumers. Nowhere is this...

Businesses, individuals and reportedly even the stock exchange, are still reeling from the aftermath of Jaguar Land Rover's cyberattack, with production halted for weeks. Last year Microsoft systems’ had a global outage; somewhat ironically, human error at...

Falling leaves, cosy knit jumpers and Pumpkin Spice Lattes (PSL) on the menu: it must be autumn. Starbucks’ pumpkin spice lattes have been around for 22 years and they’re not just a drink but a cultural phenomenon. You can’t turn a corner or scroll social media...

Written by James Staunton, director of bClear Communications It’s Gregg Wallace, again.  The disgraced MasterChef presenter, who was sacked by the BBC in July following a six-month investigation which found him guilty of “inappropriate language”, has now reportedly...

James Staunton has been featured in Business Motoring: From buzzwords to authenticity: How the motor trade’s C-suite can close the comms gap | Business Motoring   Four in every five (81%) communications professionals believe they are doing ‘a great job’...

When people think of PR, they picture frantic teams trying to rescue a brand after a CEO says something regrettable. A swamp of ringing phones, keyboards clattering, coffee dripping down the side of a desk, a titan-like boss growling orders from the centre of the...

my cap lock key isn’t broken. i’m just trying something out… It’s not just bad grammar; it’s a stylistic choice. Gen Z is dropping capital letters in favour of quick and easy lowercase exchanges. This is happening not only in text messages and on social media but in...

Happy Prosecco Day! Not so long ago, Champagne was the sparkling wine. Everything else was considered cheaper, inferior and not the real McCoy. Yet, some strategic PR and tactful marketing made prosecco the go-to fizzy wine - the Italian winemakers worked hard for it....

Earlier this month, US-based tech firm Astronomer achieved the dream of many companies by becoming recognised across the world – it’s just a shame it was for all the wrong reasons. During a kiss cam segment at a recent Coldplay concert, the CEO of Astronomer Andy...

As a mortgage PR firm celebrating two decades in the industry, we’ve seen trends come and go, but one thing remains constant: our drive to stay bold, innovative, and creatively daring.   A fascinating study published in The Times explores how musical titans like...

Written by: James Staunton It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity. 2005 was quite a year for the UK’s mortgage market. I remember those...

(A totally unofficial, slightly joking, definitely needed guide to Downing Street damage control)   Happy anniversary, Prime Minister! It’s been just over a year of grown-up politics, sober press conferences, and no one doing the Macarena in the Cabinet Room with...

For more than a decade, brand communications has been dominated by owned content, social media, and SEO-driven strategies. But the rise of large language models (LLMs) like ChatGPT is causing a shift in how customers find brands and traditional media relations may be...

A man calls his male friend and says, “Goodnight mate, sweet dreams”. Awkward pause, hysterical laughter, some choice words of surprise. A comical goodnight prank is trending on TikTok. Thousands of men have been joining in, including celebrities like Chris Evans and...

The 2025 Edelman Trust Barometer makes for bleak reading. Trust in business, government, media, and NGOs is in decline across the board — and the UK finds itself among the worst performers globally. But there’s one uncomfortable truth many in PR have yet to reckon...

Recently, ESG (Environmental, Social, and Governance) practices have become a focal point for businesses, investors, and consumers alike, with the media saturated by talk from both ends of the political spectrum about the various practices that fall under the ESG...

It’s been just over 100 days since I began working at bClear Communications as a consultant.  I’m not alone in marking this milestone.  My 100-day anniversary aligns with Donald Trump’s return to the White House.  It’s been quite a whirlwind for us both.  Based in the...

Every April, the barren, dust-carpeted Coachella Valley of Southern California becomes the epicentre for more than just music, it becomes the blueprint for modern storytelling, influencer strategy and immersive brand experience. And in 2025, Coachella has officially...