AI in 2026

AI in 2026

AI is sliding into our everyday world. It’s making us so distrustful that we have to prove that, behind this digital screen, we’re human or we risk being slop. Em dashes have become a telltale sign of AI generated content so humans are fearing using them...
Crisis comms at Christmas: Santa’s PR nightmare

Crisis comms at Christmas: Santa’s PR nightmare

Christmas 2025 was supposed to be the merriest yet. But the unthinkable happened: Santa’s naughty-or-nice database was hacked. Worse, it wasn’t a garden-variety cyber breach. The hackers—presumably elves disgruntled over unpaid overtime—released a revised list,...
Give us back our em dash

Give us back our em dash

Some people are learning about the em dash for the first time—they’re learning it’s a red flag. The em dash is becoming the tell-tale sign of ChatGPT-written text. Writers and content creators are now actively avoiding (or deleting) it at all costs for the sake of...