by Jasmin Staveley | Dec 1, 2023 | Blog
Rudolph the Red-Nosed Reindeer, the one with the very shiny nose. Where did he come from, how did he start pulling Santa’s sleigh and what does it have to do with your company’s PR strategy? It was a foggy winter night (probably) in 1939. Robert L May looked out...
by Jasmin Staveley | Sep 29, 2023 | Blog
Falling leaves, cosy knit jumpers and Pumpkin Spice Lattes (PSL) on the menu: it must be autumn. Starbucks’ pumpkin spice lattes turned 20 this year and they’re not just a drink but a cultural phenomenon. You can’t turn a corner or scroll social media without a...
by Jasmin Staveley | Sep 14, 2023 | Blog
“The era of global warming has ended; the era of global boiling has arrived” warns the U.N. chief as earthquakes, fires and floods tear across Europe. “At some point we basically run out of superlatives to convey how urgent it is to act. And then the main issue is...
by Jasmin Staveley | Aug 14, 2023 | Blog
Meet my black cat, Sage! His favourite activities are catching flies, going on adventures with next doors’ Tabby and sleeping on the windowsill. Other than occasionally keeping the neighbouring cats out past their bedtime, he is most definitely not bad luck; but not...
by Jasmin Staveley | Aug 11, 2023 | Blog
Successful PR campaigns have a clear objective, a specific message, target a particular audience, and have a simple call to action. We look at five wildly successful PR campaigns that went above, beyond and outside the box, shaping and informing public opinions with...