The digital marketing landscape is awash with performance metrics, click-through rates, and conversion funnels. It's easy to wonder if Public Relations (PR) – that old-school brand storytelling technique – still holds value. But fear not, PR comrades, because the...

The conversation around diversity and inclusion has seen a huge focus in the last few years, including from charters such as Women in Finance and AE3 Media’s DIFF events and podcasts.  But an element that is not often discussed is maternal mental health. This is...

There’s so much debate around attention spans, with the general consensus being that the influx of screens and new technology has significantly reduced our ability to focus. While the famous “attention span of a goldfish” theory has since been debunked, research by...

Beyond the airwaves: Exploring the podcasting phenomenon The podcasting phenomenon is spreading like wildfire. More than 42% of the UK have listened to a podcast in the last week. And it feels as if everyone has jumped on the podcasting bandwagon, from comedians to...

A clear and easily recognisable brand identity has never been more important. Among the various components that make up this identity, tone of voice stands out as a fundamental element that can make or break a brand's success. Most businesses go to the effort of...

The terrifying future is here: but it’s not the rise of robots that are scaring people, it’s the unchecked and misleading use of generative AI. ‘Willy’s Chocolate Experience’ in Glasgow has gone viral after its misleading AI-generated advertising posters sold the...

After over a decade with bClear, Jayne West is retiring. Before she goes we've asked her about some of her most memorable moments, key achievements and what retirement looks like. What did the office and bClear look like 12 years ago? When I started working at bClear...

The short answer is yes! Let’s dive straight in: Backlinks: Backlinks are links from another website to your website or content. PR activity often results in high-quality backlinks from reputable websites. These are a crucial ranking factor for search engines like...

"If Swift were an economy," one source commented, "she'd be bigger than 50 countries." She has had more No. 1 albums than any woman in history and has been the only artist ever to have all of the top 10 chart spots on the US Billboard Hot 100 singles chart. USA Today...

Why is your company unique and how should you flaunt it? Building a great employer brand, supported by creative PR, is one very important way of showcasing your success and attracting the best people to your business. A brand is the identity and story of a company...

What is more festive than the heartwarming jingle of the John Lewis ad, the adventures of Aldi’s Kevin the Carrot and the twinkling Coca-Cola truck driving through your city with Santa himself, dressed in red? But how have these brands come to define our festive...

Rudolph the Red-Nosed Reindeer, the one with the very shiny nose. Where did he come from, how did he start pulling Santa’s sleigh and what does it have to do with your company's PR strategy? It was a foggy winter night (probably) in 1939. Robert L May looked out of...

Ever wondered about the difference between public relations (PR) and spin? Let's peel back the layers and explore what truly sets them apart. PR: what is it? Public relations, often referred to as PR, is the art of managing and shaping an organisation's public image...

Why is it, that when it comes to B2B communications, it seems like all the fun stuff goes out the window, and what’s left is often mind-numbingly boring and lacking in any personality or emotional connection? But just because our subject matter may not be as glamorous...

Falling leaves, cosy knit jumpers and Pumpkin Spice Lattes (PSL) on the menu: it must be autumn. Starbucks’ pumpkin spice lattes turned 20 this year and they’re not just a drink but a cultural phenomenon. You can’t turn a corner or scroll social media without a...

"In the world of business, your reputation is everything. Your personal brand is your most valuable asset." — Richard BransonIn today's competitive landscape, a strong personal brand can be a powerful asset for business leaders. It not only enhances your personal...

“The era of global warming has ended; the era of global boiling has arrived” warns the U.N. chief as earthquakes, fires and floods tear across Europe. “At some point we basically run out of superlatives to convey how urgent it is to act. And then the main issue is...

If you’re the founder of an ambitious b2b start-up or scale-up, how soon should you be thinking about a PR strategy?  From a PR perspective, most young businesses fall into one of three camps –   The businesses that don’t think they are ready for PR yet.   The guys...

The rise and fall – a brief history It’s 1920, and a packed stadium of 53,000 people roar in celebration as the Dick, Kerr ladies' team wins 4-0. The game raises £3000 (the equivalent of £140,000 today) for charity for ex-servicemen. In 1921, only months later, the...

Meet my black cat, Sage! His favourite activities are catching flies, going on adventures with next doors’ Tabby and sleeping on the windowsill. Other than occasionally keeping the neighbouring cats out past their bedtime, he is most definitely not bad luck; but not...