by Ben Hollom | Nov 10, 2023 | Blog
sver wondered about the difference between public relations (PR) and spin? Let’s peel back the layers and explore what truly sets them apart. PR: what is it? Public relations, often referred to as PR, is the art of managing and shaping an organisation’s...
by Ben Hollom | Oct 23, 2023 | Blog
Why is it, that when it comes to B2B communications, it seems like all the fun stuff goes out the window, and what’s left is often mind-numbingly boring and lacking in any personality or emotional connection? But just because our subject matter may not be as glamorous...
by Ben Hollom | Sep 22, 2023 | Blog
“In the world of business, your reputation is everything. Your personal brand is your most valuable asset.” — Richard Branson In today’s competitive landscape, a strong personal brand can be a powerful asset for business leaders. It not only enhances...
by Ben Hollom | Sep 1, 2023 | Blog
If you’re the founder of an ambitious b2b start-up or scale-up, how soon should you be thinking about a PR strategy? From a PR perspective, most young businesses fall into one of three camps – The businesses that don’t think they are ready for PR yet. The guys...
by Ben Hollom | Aug 22, 2023 | Blog
The rise and fall – a brief history It’s 1920, and a packed stadium of 53,000 people roar in celebration as the Dick, Kerr ladies’ team wins 4-0. The game raises £3000 (the equivalent of £140,000 today) for charity for ex-servicemen. In 1921, only months later,...
