by Ben Hollom | Mar 22, 2024 | Blog
A clear and easily recognisable brand identity has never been more important. Among the various components that make up this identity, tone of voice stands out as a fundamental element that can make or break a brand’s success. Most businesses go to the effort of...
by Ben Hollom | Nov 10, 2023 | Blog
Ever wondered about the difference between public relations (PR) and spin? Let’s peel back the layers and explore what truly sets them apart. PR: what is it? Public relations, often referred to as PR, is the art of managing and shaping an organisation’s...
by Ben Hollom | Oct 23, 2023 | Blog
Why is it, that when it comes to B2B communications, it seems like all the fun stuff goes out the window, and what’s left is often mind-numbingly boring and lacking in any personality or emotional connection? But just because our subject matter may not be as glamorous...
by Ben Hollom | Sep 22, 2023 | Blog
“In the world of business, your reputation is everything. Your personal brand is your most valuable asset.” — Richard Branson In today’s competitive landscape, a strong personal brand can be a powerful asset for business leaders. It not only enhances...
by Ben Hollom | Sep 1, 2023 | Blog
If you’re the founder of an ambitious b2b start-up or scale-up, how soon should you be thinking about a PR strategy? From a PR perspective, most young businesses fall into one of three camps – The businesses that don’t think they are ready for PR yet. The guys...
