The bClear team are wearing their most wacky, wild and wrong trousers for the right reasons: to donate to help raise money for Wallace and Gromit’s Wrong Trousers Day, inspired by Ardman’s Oscar-winning stop-motion film.
Wallace and Gromit’s charity, The Grand Appeal, supports sick children at Bristol Children’s Hospital and St Michael’s Neonatal Intensive Care Unit.
What is The Grand Appeal?
As Wallace would say “it’s no use prevaricating about the bush” so we’ll get right to it…
Back in 1995, when The Grand Appeal launched, it partnered with Ardman Animations and the ‘cracking’, cheese-loving, iconic duo, Wallace and Gromit. Wallace and Gromit were used as icons to spearhead fundraising efforts for a new children’s hospital in Bristol as the current hospital was in a big Victorian building that was no longer fit for purpose.
In 2001 dreams were made reality when the new state-of-the-art children’s hospital opened. Fast forward to today and Bristol Children’s Hospital covers the largest geographical area of any children’s hospital in England, with over 100,000 children visiting the hospital every year. The Grand Appeal is its dedicated charity, funding life-saving equipment. It also provides accommodation for families, carries out research and supports patients and parents to make sure no one feels alone.
Even more new ground-breaking facilities
The Grand Appeal and fundraisers Jingle Jam are working to create a world first – and no it’s not Wallace’s rocket to go to the moon in search of cheese – it’s a patient hotel. The ‘Jingle Jam’ building will have accommodation and on-site treatment and will ‘transform care for some of the most seriously ill children’. It will allow families to be together during the final stages of recovery, therapy and care.
As part of its initiative to support the hospital and St Michael’s Neonatal Intensive Care Unit, The Grand Appeal already offers three, free houses for parents and siblings. A private space of their own for as long as they need it so that they can fully focus on their sick child or baby.
Wrong Trousers
While the bClear team are crackers about cheese and funky trousers, we also brie-lieve in the importance of helping the local community where we live and work. bClear have supported over 40 charities since the company was established in 2005.
Debbie Staveley, CEO and founder of bClear, said: “Giving back is an important part of bClear’s ethos. Wrong Trousers Day is an opportunity for us to support the amazing, life-saving work of our local children’s hospital, while also dusting off our best trousers and munching cheese!”
To donate to The Grand Appeal, click here Help A Child Today – The Grand Appeal
Read our next blog on: Does PR still have value in the age of performance marketing (bclear.co.uk)
