By Debbie Staveley, CEO at bClear Communications
Today we unveil our new branding and website at bClear, giving our online presence a whole new look and feel.
Providing clarity and being clear is very much at the heart of our brand and the consultancy we provide for our clients, and that is also now at the heart of our new website and branding.
Thanks to the support of our talented and successful clients, we have been growing the business over recent years, with a bigger team and a global reach, now operating in the United States and the EU.
So, we felt as our website is our shop window, it should reflect that change in gear. That is why we’ve expanded our case study sections so visitors can see exactly what we do for clients and the great range of services we offer, from day-to-day media relations, to social media strategy, messaging, crisis comms and marketing campaign coordination.
We have built a hard-earned reputation for outstanding media coverage results, and you can now see how much we’re achieving with our dynamic results page, updated on a regular basis to reflect our total output and reach.
We will also be posting regular news about the business in our news section but also featuring guest blogs from some of our clients, bringing their valuable insights into stories or issues of the day.
Our first is from our construction client Beard, looking at the current issue of material shortages that is having a huge impact on the industry.
Like a lot of businesses over the last 18 months, we have taken the opportunity brought about by lockdown after lockdown, to look at our business, how we operate and the image we project in the market.
The pandemic has highlighted the need for good PR as a route for companies to get their voices heard and their products and services to market.
As a result the demand for good communication has grown significantly and we are launching a new brand for a new era.
Our logo represents our fresh outlook and optimism as we, like our clients, look forward to getting out and about meeting with businesses and media.
So, while it’s a fond farewell to the brand that we built over 15 years, which is recognised across the sectors we work in, we’re very much looking forward to seeing our new logo everywhere we go when can once again meet with friends, colleagues and clients. We hope to see you there!