AI is sliding into our everyday world. It’s making us so distrustful that we have to prove that, behind this digital screen, we’re human or we risk being slop.
Em dashes have become a telltale sign of AI generated content so humans are fearing using them – our blog on this was one of our most popular from 2025. American Dictionary Merriam-Webster’s word of the year was “slop”.
But what are your predictions for 2026? The internet seems divided.
1. Some think the way to prove you’re human is to purposefully make mistakes or add flaws to your writing
2. Others are using AI but removing the telltale signs (like em dashes) from their work
3. Others are scrapping AI and leaning into even more authenticity and what makes them them, even if it’s imperfect, to cut through the AI slop
This speaks to a broader thinking about AI.
Society is in that transition period. We’re treading that tightrope balance between using AI to speed up work and prove that you can adapt and stay up to date, while simultaneously worrying that AI makes you look like you cut corners and that your work will be lost in the sea of generic and flatten your individuality.
In September 2025, MPs in the House of Commons had said “I rise to speak” 635 so far that year, compared to 231 in 2024 and significantly less pre the ChatGPT boom of 2022.
AI’s rapid acceleration has kept the novelty factor alive but will 2026 see AI-generated content become so much the norm that we proudly brag about AI writing and creations rather than thinly veil them? Or will we be so numbed to the autogenerated ‘perfection’ that human-created content stands out like an authentic beacon?
Read our next blog on: Why b2b start-ups & scaleups need a PR strategy

