To celebrate a year of Keir, let’s have a crisis

To celebrate a year of Keir, let’s have a crisis

(A totally unofficial, slightly joking, definitely needed guide to Downing Street damage control)   Happy anniversary, Prime Minister! It’s been just over a year of grown-up politics, sober press conferences, and no one doing the Macarena in the Cabinet Room with...
Why ChatGPT is making PR more valuable than ever

Why ChatGPT is making PR more valuable than ever

For more than a decade, brand communications has been dominated by owned content, social media, and SEO-driven strategies. But the rise of large language models (LLMs) like ChatGPT is causing a shift in how customers find brands and traditional media relations may be...